But not only had he emailed me ‘cold’, he’d copied in hundreds of others too – and their email addresses were all proudly on display in the CC box. Oops.
In marketing circles, this is quite a clanger. But it got worse. Some people on the list were also web designers, so not only had he broken Rule 1 of the Email Marketing Handbook, he’d also given his whole contact list to his competition.
The response from his ‘victims’ started off quite angrily, but then a beautiful thing happened. In a very ‘Brighton’ way people started sticking up for him, and then they all got into the spirit of self-promotion and before long there was everything from iron grates to surfboards on offer!
The goodwill rolled along like a snowball down a hill, gathering speed and more and more offers along the way. Before long there was talk of a networking ‘Spam’ picnic, and even a facebook page dedicated to this new network called “we woz spammed”
How very Brighton.